![[Live Blog] Digital Rajasthan Yatra II: Tracking Rajasthan’s Tech Revolution Plan For The Next 10 Years In 10 days]()
Technology is fascinating in more ways than the mind can comprehend or the eye can perceive. Behind the flashy, new-age appeal of and social media buzz around consumer technology is real change being led by digital technology that’s uplifting the lives of people on the ground.
Rajasthan, a state with a population close to 69 Mn (6.89 cr), is one of the leading agents of this digital change in India. Rajasthan was once synonymous with heritage and royalty, conjuring up images of majestic forts amid deserts and pink and blue cities dotted with temples and havelis.
Today, the state is taking incredible strides towards digital transformation across sectors and cross-sections of society. While, on one hand, it has emerged as a leading hub for startups in the country with its iStart programme, on the other, it is driving e-governance at various levels, bringing digital where it really matters — to empower its women through Bhamashah Yojana and e-Sakhi, to help employ local youth through e-Mitra, etc.
Smartphones and Internet have become a part of the daily lives of the people residing in the state, as was evident from the high number of requests for mobile number portability (MNP) in Rajasthan. The number stood at 26.24 Mn — the highest in the Northern and Western zones of India — and that too for the second year in a row, according to the Telecom Regulatory Authority of India.
And at the base of these initiatives is the state government’s Rajnet — a network that is set to cover all 9,894 gram panchayats and 183 municipal areas along with all district and block headquarters in the state. The number of Internet users in Rajasthan was the highest among rural areas in India at 7.3 Mn as at January 31, 2016 (6.47% share in all India) and second only to West Bengal, according to the government data.
In our last (and first) Digital Rajasthan Yatra, we discovered evidence of the real digital change happening on the ground in the state. We met 58-year-old Gayatri Soni of Tonk, an ANM (auxiliary nurse and midwife) worker in the Chironj village, whose primary job is to spread awareness on health-related government services and policies to women in her village. We also met health workers who use phones to click pictures of their registers and paperwork and send them to the PHC office, making functioning smoother and more transparent.
The scope of the digital advancement Rajasthan is making and the scope for us in terms of opportunities and challenges to cover this change has brought us back to Rajasthan to conduct Phase Two of the Digital Rajasthan Yatra. This time, we will be covering even more ground (2,000 Km), both literally and figuratively, and will be travelling through 10 districts beginning with Nagaur. We will also cover Jodhpur, Pali Udaipur, Rajsamand, Sikar, Jhunjhunu, Alwar, Bharatpur, Dausa.
![[Live Blog] Digital Rajasthan Yatra II: Tracking Rajasthan’s Tech Revolution Plan For The Next 10 Years In 10 days]()
This time around, we will assess the adoption of technology and all things digital by the locals, with a major focus on farmers, women, and youth on one hand and sectors such as agriculture, SMEs, education, and healthcare on the other.
Watch this space to keep track on our travels through the majestic state of Rajasthan, where we explore firsthand the changes technology is bringing on the ground.
Day 2: July 7, 6:30 PM
Meet Mahesh Singh, An Entrepreneur Building the ‘Google’ Of Pali
In the second half of the day, the Inc42 team met a young entrepreneur named Mahesh Singh Parihar. The 21-year-old, a Class XII passout, is building what you could call the Google of Pali — a digital advertising solution called Digital Pali.
Digital Pali is a listings website for local businesses in Pali under heads such as ‘Top Business’, ‘Public Sector’, ‘Jobs In Pali’, ‘Tourism’, and an option to ‘Explore Places by Categories’.
Intrigued by his venture, the Inc42 team asked Mahesh a lot of questions, which he answered patiently. Talking about his background, he told us that his father moved from Pali to Maharashtra at the age of 16 in search of employment. He got into the manufacturing and wholesale business of carry bags and then grass brooms. His grass broom business, Radhika Enterprises, did well in Maharashtra and then he expanded it to his hometown Pali.
Born and brought up in Maharashtra, Mahesh shifted back to his ancestral village Pali nine months ago where he manages the family business alongside his startup. One of his friends from school started Digital Rajsamand, a digital advertising company, which received a good response. This spurred the duo to expand the chain to other districts. They wish to cover all the major districts of Rajasthan.
Currently, Digital Rajsamand, Digital Bikaner, Digital Chittorgarh, and Digital Pali are functional.
The current investment in this venture is approximately INR 50,000 ($726) – INR 60,000 ($871). The founders plan to bring all four websites, along with that of another district, under a single parent company. They are investing their savings in the expansion.
Insight of the day: Digitisation has reduced rural migration as the rural youth is now experimenting and venturing into unconventional business opportunities created by digital platforms.
Coming back to Digital Pali, the platform provides online advertising solutions to local businesses at an affordable price. It provides the maps and contact details of local enterprises of Pali on the online platform, right from banks, educational institutions, ATMs to salons, restaurants, etc. The platform facilitates direct interaction between buyers and sellers.
They have managed to onboard a total of 81 customers in the last three months, out of which 28 have paid annual subscription fees to the startup. Digital Pali charges a yearly subscription fee of INR 1,000 whereas similar online listings platforms like JustDial go as high as INR 27, 000.
“Small businesses find it difficult to list on platforms such as Amazon, JustDial, IndiaMart, etc, because of the stringent procedure, documentation, and hefty charges. This is where our local platform comes in by furnishing an integrated business listing and advertising solution. We further plan to branch out in areas such as online selling, online job listings, event listings, etc,” said Mahesh.
Businesses create their profiles on the Digital Pali website to showcase pictures of their products online. They share the link of their profile with customers over WhatsApp as a showcase of their products instead of sharing multiple images.
There has been a major shift in the mindset of local business owners about digitisation. They are increasingly getting inclined towards going online due to the ease, low cost, and evident benefits this brings to their profits.
Digital Pali also acts as an employment portal by listing local vacancies, thereby connecting employers and job seekers.
Buyers, meanwhile, are actively using the platform to find out about nearby stores, products, and services. This is reflective of the widespread availability and use of Internet services in the district.
Digital Pali hosted an online contest on World Music Day on Facebook and Instagram to promote and increase youth engagement. Youth in Pali actively use social media platforms such as Facebook, Instagram, etc. Apps such as Musically, LIKE, etc are also popular here. They are using these platforms to showcase their talent and to be on par with global trends.
![]()
Share this –
Share |
Share |
Share |
Share
Day 2: July 8, 2:30 PM
It’s A Woman’s World Today, Say The Men In Rajasthan
Place: Bangur, Pali
DI Participant: Jai Mala Rathore (Auxiliary Nurse Midwife)
On Sunday (July 8), as the rest of you were doing your Sunday brunches and enjoying your siestas, the Inc42 team was braving the blistering 40°C heat in Pali to met Jai Mala Rathore (pic below)), who works as an auxiliary nurse midwife (ANM). She told the team that ANMs have been provided with tablets by the government to maintain records, etc. There is a software in place for the same, which has increased the speed of their work by three times.
Earlier, ANMs were wasting a lot of time and paper in maintaining records manually; this also increased the scope for error.
However, poor Internet connectivity is a major challenge in implementing the new system. In such a case, the ANMs data submit their tablets to primary healthcare centres (PHCs) every month and the data is updated on a monthly basis. The information is then collated and updated on a common platform/software. But, there is no online system for direct data transmission.
The digitisation of the process has reduced wastage of paper, time, and effort. Beneficiaries receive system-generated reminders on their phones via SMS about due vaccination dates, etc. Earlier the ANMs used to go from door to door to remind women of these things.
ANMs also record Bhamashah, Adhaar, bank account, and contact details on the online software. They also maintain details of every medical check-up, vaccination, symptoms, etc of mothers and children on the software.
Beneficiaries receive regular messages about the benefits available to them, such as free medicines, free medical checkup, monetary support, etc. Some monetary benefit schemes include INR 1,400 on laparoscopy (upon provision of evidence), INR 5,000 on the birth of the first child, and additional INR 2,500 on the birth of a girl child, among others. These monetary incentives are transferred directly to women beneficiaries’ bank accounts, which are linked to their Bhamashah Card, thereby avoiding any leakages. It was earlier a big challenge to ensure that the incentives are received by the correct beneficiaries.
Further, women can send messages to ANMs on their medicine and other healthcare needs. This enables the health workers to provide prompt support to the women.
It has now also become easy to reach out and avail of medical services such as ambulances, ANM support, etc, because of widespread mobile phone penetration among rural women. Women receive notifications on their mobile phones regarding services such as the Bhamashah Yojana etc and also get reminder notifications about medicines, vaccinations, and other check-ups.
All of this has spurred a paradigm shift in the rural/semi-urban area because women and children are at the centre of the benefits and services and technology is bridging the gender gap here. Jai Mala Rathore says men come and tell ANMs like her that “ab toh sirf aurato ka hi zamana hai’ it’s a woman’s world today).
Due to increased digitisation of such government services and benefits, the large number of health-related issues (of both mother and child), such as maternal and child deaths, anaemia, pregnancy-related issues, prenatal problems, etc are quite well addressed. This, in turn, has a far-reaching impact on the overall health of families in rural Rajasthan.
![]()
Share this –
Share |
Share |
Share |
Share
Day 1: July 7, 7:00 PM
The Unexpected Lead To Another Digital Rajasthan Story: ‘RSCIT’
The next stop, Merta in Nagaur district, initially didn’t turn out to be as expected for the Inc42 team as due to some confusion, the scheduled meeting got cancelled. We were left wandering in a little town where the roads were abuzz with activity.
While walking through the village, we observed a few small children going for classes to a coaching institute that predominantly displayed the word RSCIT (Rajasthan State Certificate Course in Information Technology). The team decided to follow the students as they walked up to the coaching class. At the centre, we saw people of all ages sitting at about 15 computers.
This is where the Inc42 team found our next story about digital Rajasthan waiting for us.
We met one Govind Singh, who’s been running Jai Shree Computers since 2004. He started with teaching villagers MS Office and accounting. He also earlier offered a professional course in computers including an introduction to C language, programming fundamentals, and HTML.
“There isn’t any demand here for advanced computer courses because we need to start teaching them from the point of how to hold a mouse,” said Singh.
Singh was quite friendly and got talking further with the Inc42 team about his journey.
“I am from a village which is 22km away from here and I came to Merta city to pursue my higher secondary, but I quit the course to learn computers from Aptech. I did a one-year diploma at Aptech in 2000 and then I finished my graduation privately in arts. After that, I worked at Aptech as a teacher. The idea to start this coaching centre came when Aptech closed down in 2003,” he said.
He took a loan of INR 50K ($726) from the Central Bank of India under the Pradhan Mantri Rozgar Yojana, set up two computers and started teaching computers to the villagers.
“I started RSCIT in 2009 with a batch of just 30 students, including some government employees and others who were preparing for government jobs,” said Singh.
He added that after doing the RSCIT course, students can get clerical-level jobs like registrars in courts and MS Office operators. Many government jobs are making RSCIT compulsory, thereby giving more job opportunities to the state’s youth.
The RSCIT recently made a change where topics related to e-transactions through mobile apps were included; the earlier version included only MS Word, MS Excel, MS Powerpoint, and Internet basics.
Over the years, there has been a steady increase in the number of students doing the course. Earlier, the average enrolment was 15-20 government employees. Now, it is 150-200 every year now, with a majority of the batch consisting of Class X students.
“In the summer, we get between 150-200 kids every year, on an average. There are no enrolment criteria in terms of age or qualifications, but most of them are Class X passouts,” he said.
Singh further disclosed that in a year, the institute earns between INR 3-3.5 Lakh ($4,358-$5,085). “Many of our students pass out and become RSCIT teachers, earning around INR 5K-6K ($72-$87) per month as starting salary (all of them are also preparing for entrance exams on the side),” he added.
The business is seasonal in nature and Singh says once the summer holidays are over, he waits for next April to arrive. To diversify the risk, he has set up a library which charges INR 300 a day. This may seem steep, but he says he has to compensate the running costs, which include a newly installed AC.
It was interesting to learn that the number of boys and girls who enrol for the course is about the same. Singh attributes this to the changing mindset of people, who are now willing to let their daughters pursue higher studies and look for job opportunities.
Singh also recently underwent a training for the Rajasthan government’s e-Sakhi program, where he will train girls aged between 18-33 who will, in turn, go on to educate other people about the nuances of digital transactions.
It was a long day yesterday (July 7) and the Inc42 team is back on the road heading to Pali.
![]()
Share this –
Share |
Share |
Share |
Share
Day 1: July 7, 3:30 PM
E-Mitra, Soil Health Card, Kisan Card, And E-Mandi: Digital Services Are Now Part Of Farmers’ Daily Lives
Time: July 7, 12:00 noon
Place: Gugarwar Village (Nagaur District)
Group Discussion in Nagaur with farmers
Participants: Mangilal, Birlaram, Ramdev, Peparam, Rameshwar lal, Azi Ram
After the visit to Madan Lal’s home, the Inc42 team sat down with a group of farmers underneath a neem tree, with birds chirping, cattle lazing around, and a gentle breeze giving relief from the afternoon heat in the desert state of Rajasthan.
The discussion was aimed at understanding the experience of farmers on using digital services and also the benefits of various initiatives of the government — The Kisan Card, Soil Health Card — for them.
The discussion threw up the following experiences of the farmers:
E-mitra: The local authority of the village or the patwari, as he is commonly called, regularly assesses the farmlands of the village and their yield. As per the data collected by the patwari, the farmers are issued a token from the e-mitra kiosk that they can use at the kisan mandi for further transactions so that payments are made directly into their bank accounts.
The Kisan Card: The Kisan Card enables villagers to avail of loans worth up to INR 3 Lakh ($4.3K) at an interest rate of 7% and at just 4% in case of early payments. The interest amount charged by private moneylenders is a steep 24%.
The Kisan Card, however, has low penetration. Only the farmers associated with co-operative societies were using the Kisan Card. Further, there is no insurance for crops even though the insurance amount is deducted from the loan amount and no other noteworthy insurance benefits are provided.
The Soil Health Card: The Krishi Department regularly checks and furnishes a detailed report on the health of the soil and its components. This is very advantageous to the farmers as they get to know the contents of the soil and can use chemicals and pesticides accordingly for better-quality produce.
Subsidies: The state government offers subsidies of INR 85K ($1,235) to INR 90K ($1307) to build storage areas such as covered sheds or warehouses on their farmlands to store produce. Farmers have to apply for the subsidy when they make such structures, and the amount is transferred directly into their bank accounts.
E-Mandi: The e-mandi has benefited farmers in more ways than one by removing middleman, giving farmers a minimum support price (MSP) as digitising transactions. The challenge, however, is that the government buys part of the crop and not the entire yield. The farmers are then updated about the same via a message on their mobile phones.
The discussion brought forth a mixed bag of experiences on the part of the farmers. Soon it was time for the Inc42 team to drive on to our next stop.
![]()
Share this –
Share |
Share |
Share |
Share
Day 1: July 7, 1:30 PM
E-NAM Mandi System A Boon For Farmers Of Gugarwar Village
The destination for the day was the house of Madan Lal, the father of Rajendra Lora, who has set up FreshoKartz Agri Products, an ecommerce marketplace for fruits and vegetables in Jaipur. Madan Lal and his fellow farmers assembled to meet, greet, and interact with the Inc42 team.
Visit any village in India and the warmth and simplicity of its people is sure to engulf the visitors and that was seen here as well. We were served tea and cold drinks by the hospitable villagers.
Curious about why the Inc42 team was there, the villagers had all sorts of questions about where we came from, the purpose behind our visit, and, most of all, if Inc42 was related to farming.
The villagers were slightly disappointed when they learned that Inc42 had nothing to do with farming but were still eager to tell us their stories. We first spoke with Madan Lal, who’s been a farmer for 25 years. He farmed crops like onion and peanuts in an area that hasn’t seen adequate rainfall for decades.
Selling the produce has been and is a major challenge for farmers like him.
Madan said, “The traditional mandi system does not work and we get below par prices and baffling scenarios where sometimes one set of produce gets two sets of prices in the market.’’
The farmers said that the E-NAM mandi system under which the government buys a part of the produce at the minimum support price has been a huge boon for them. For example, earlier the government used to purchase produce for INR 3,600 ($52.35) but now they do it for INR 4,600 ($66.89). The farmers want this initiative by the government to expand to the whole produce as the cost of farming is going up.
Further, Madan also expressed problems that need the government’s attention. For instance, although everyone in the village has mobile phones, many don’t fully comprehend the information or use of services such as the Internet, with newspapers not being widely circulated in the area. Madan also suggested that the government should run awareness campaigns for the people who are currently in farming so that the schemes created by the government benefit them.
With that, the Inc42 team wrapped up the first half of Day 1, swiftly driving to the next destination.
![]()
Share this –
Share |
Share |
Share |
Share
Day 1: July 7, 10:00 AM
Digital Rajasthan Yatra II Begins
The Inc42 team started the first leg of the second edition of its Digital Rajasthan Yatra at 7 am on July 7 by taking the Jaipur Ajmer Expressway to Gugarwar village, a tiny village in Nagaur District of the state. The journey was smooth for the most part — about two hours — owing to the well-made expressway, after which a stretch of 45km till the Gugarwar village was comprised not so smooth, rural roads.
Here, we are, taking a photo-op break by the highway — Shivam Shrivastav, features writer and Mumbai correspondent at Inc42 (left) and Ajith Sharma, project lead for the Digital Rajasthan Yatra.
![]()
Share this –
Share |
Share |
Share |
Share
Note: We at Inc42 take our ethics very seriously. More information about it can be found here. The post [Live Blog] Digital Rajasthan Yatra II: Tracking Rajasthan’s Tech Revolution Plan For The Next 10 Years In 10 days appeared first on Inc42 Media.