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Foxtale’s All-Natural Skincare Range Focusses On High Performance
The Origin Story The Covid-19 pandemic transformed the definition of beauty and personal care, shining the spotlight on the goodness of safe and natural products. Romita Mazumdar, a former investment...
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How The Indus Valley Is Bringing Back Toxin-Free Cookware As A Recipe For...
The Origin Story Madhumitha Udaykumar and Jagadeesh Kumar started their journey with a simple but profound realisation. To prepare healthy food, cooking pots and pans matter as much as fresh...
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Flexnest Aims To Make Fitness Goals Easy With Smart Home Gym Equipment
The Origin Story A home gym, where one can work out at their convenience, could be the perfect solution fitting into a busy lifestyle. However, finding suitable equipment that meets one’s requirements...
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Hassle-Free Self-Care Gets A Boost With WishCare’s Safe And Potent Personal...
The Origin Story Before launching WishCare in 2020, software engineer Stuti Kothari, her husband Ankit (lead analyst at Google) and Ankit’s brother Ayush (currently MD of Rabiko Lifestyle) led hectic...
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Power Gummies Packs Taste & Wellness In Supplements To Bring Home Dietary...
The Origin Story People routinely take dietary supplements as health aids, but the issues Divij Bajaj faced resonate with most. He observed his mother’s reluctance to consume those as their look and...
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MyMuse Brings High-Quality Adult Products To Empower People, Break The Taboo
The Origin Story In India, a country with the world’s largest population, conversations about sex are still taboo, and few homegrown companies produce world-class adult products. When Anushka Gupta (a...
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Loom Solar Looks To Light Up Indian Households With Solar Energy
The Origin Story Uninterrupted access to modern energy services is mandatory for a nation’s growth. However, many households in India still grapple with irregular and expensive power supplies and many...
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Uptownie Creates Women’s Western Wear In Line With New-Age Indian Preferences
The Origin Story Although Duke University is far from any fashion district, Priyanka Agarwal never had any difficulty buying trendy clothes online while pursuing her studies there in 2009. On returning...
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Bold Care Is Taking Bold Care Of Men’s Sexual Health & Wellness
The Origin Story If conversations around sex are taboo in India, so are men’s sexual health issues. Rajat Jadhav (a serial entrepreneur and a former VC) and Rahul Krishnan, founders of the e-pharmacy...
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GO DESI’s Secret Sauce: Candy Classics In Fruit Flavours To Kindle Nostalgia
The Origin Story The year: 2018. The month: January. While trekking the Western Ghats, Vinay Kothari, an FMCG professional, and his sister Raksha stumbled upon handmade jackfruit candies at a local...
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TagZ Foods Offers ‘Better Snacking’ Without Compromising Taste
The Origin Story Anish Basu Roy worked for consumer brands such as Coca-Cola and Nokia before setting up Shotang in 2013, a venture-funded retail distribution platform. Five years later, he started...
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Nirmalaya Makes Charcoal-Free Incense From Floral Waste To Reduce Health...
The Origin Story Serial entrepreneur Rajeev Bansal was saddened to learn that flower offerings made to temple deities are disposed of in water bodies like ponds and rivers, causing pollution. However,...
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Cosmix Promises ‘Wellness’ From Within, Offers Plant Protein Supplements For...
The Origin Story The world might have pivoted to wellness initiatives after Covid-19 struck, but herbalist Vibha Harish had been a step ahead and knew that wellness should come from within and be...
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The Honest Home Company Is Bringing Home A Zero-Plastic, No-Toxin Range Of...
The Origin Story It’s difficult to find eco-friendly home essentials that don’t contain plastic or harmful chemicals. During his sales days at the FMCG giant Unilever, Mayank Sisodia worked in the...
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Anveya Living Is Making Waves With Beauty Fix For Curly Hair, Damage-Free...
The Origin Story Serial entrepreneur Vivek Singh’s wife used to buy hair care products for curly tresses whenever she travelled abroad, insisting that Indian brands could not match their quality. Singh...
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F&B Brand Happy Nature Brings Fresh & Healthy Dairy Products, Breakfast...
The Origin Story During a reunion at IIT-Roorkee, former batchmates Vishal Rastogi and Vikas Singh discussed how the farm-to-fork concept could help prevent rampant milk adulteration. As dairy is a key...
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La’ French Offers Clean & Intriguing Fragrance Collections That Cost Less
The Origin Story Before the pandemic, imported perfumes dominated the Indian market, but only the affluent could afford them. The rest resorted to using clones or first copies of premier brands....
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How SAADAA Is Restyling Womenswear With Minimalist Design, Sustainability Focus
The Origin Story While running their star-rated backpackers’ accommodation Blue Beds Hostel in Jaipur, founders Akshay Shivpuri and Mahesh Tekwani started chatting about the ‘burden of consumerism’ and...
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FAST42 2024 Edition — Unveiling The List Of India’s Fastest Growing D2C Brands
Inc42 proudly announces the third edition of FAST42 — India’s Most Coveted List of D2C Brands! This year, our excitement boils over as we unveil not just 42 but 52 of India’s most innovative and...
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Fruitoholic’s Five Fruity Twists To Help People Meet Their Essential Intake...
The Origin Story Corporate honcho Praveen Nagamalla observed that Indians consume very little fresh fruit every day – an average of 100g compared to the WHO recommendation of 400g. Moreover, the fresh...
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